BLUE OCEAN STRATEGY (How To Create Uncontested Market Space and Make The Competition Irrelevant) | Digital Library Politeknik Pariwisata Prima Internasional

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BLUE OCEAN STRATEGY (How To Create Uncontested Market Space and Make The Competition Irrelevant)

W.Chan Kim - Nama Orang; Renee Mauborgne - Nama Orang;

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.

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Perpus Utama 658.802 KIM b

B00117

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Informasi Detail

Judul Seri: -
No. Panggil: 658.802 KIM b
Penerbit: USA : Harvard Business Review., 2005
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: 9781591396192
Klasifikasi: 658.802
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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