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MARKETING MANAGEMENT AN ASIAN PERSPECTIVE ( 2ND EDITION )

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The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KOT m

Penerbit

317 Alexandra Road Singapore : Prentice Hall., 1999

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0130109800

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2Nd

Subjek

Marketing
MANAGEMENT
MANAGEMENT PEMASARAN
Marketing Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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