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TOURISM : THE BUSINESS OF HOSPITALITY AND TRAVEL, GLOBAL EDITION (6th)

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The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

910.2 COO t

Penerbit

London : Pearson Education., 2017

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9781292221670

Klasifikasi

910.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Tourism
Trevel

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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