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SERVICES MARKETING IN ASIA MANAGING PEOPLE, TECHNOLOGY AND STRATEGY

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This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing and will also be of interest to practitioners of services marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.84 LOV s

Penerbit

Singapore : Prentice Hall., 2002

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0130605662

Klasifikasi

658.84

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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