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Kepariwisataan dan ekonomi kreatif merupakan potensi luar biasa besar yang dimiliki Indonesia. Negara ini memiliki sekitar 17.100 pulau, 300 suku dan etnis, dan lebih dari 700 bahasa daerah. Semua model wisata ada dan bisa dikembangkan, mulai dari wisata yang mengandalkan keindahan dan kekayaan alam hingga keberagaman sosial-budaya. Belum lagi, potensi dari industri kreatif yang terus berkemban…
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical backgr…
9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book …