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  <title>E-BOOK :</title>
  <subTitle>ADVANCES IN HOSPITALITY AND LEISURE VOLUME 3</subTitle>
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  <namePart>Joseph S. Chen</namePart>
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   <publisher>Elsevier Ltd.</publisher>
   <dateIssued>2007</dateIssued>
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 <note>Safety and security today, has been identified as one of the five global&#13;
forces that drive the tourism industry. The topic of safety and security in&#13;
the tourism industry has gained vital importance, mainly after 9/11 incident,&#13;
thereafter both academicians and practitioners have started looking&#13;
into crisis management issues seeking workable solutions to mitigate&#13;
these negative impacts. Therefore, with a view to overcome such problems,&#13;
this paper undertakes an in-depth study regarding the safety and security&#13;
in Kashmir and its impact on building destination image. The conclusion&#13;
suggests that safety and security is a prerequisite for an ideal destination&#13;
image. Therefore, proper strategies should be formulated to minimize the&#13;
negative impact of such incidents.</note>
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  <topic>EBOOK</topic>
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