Philip Kotler Primary Author SWEE HOON ANG Primary Author SIEW MENG LEONG Primary Author CHIN TIONG TAN Primary Author mixed material bibliography 317 Alexandra Road Singapore Prentice Hall 1999 en English

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The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers. Marketing MANAGEMENT MANAGEMENT PEMASARAN Marketing Management 658.8 0130109800 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 658.8 KOT m B00191 Perpus Utama 658.8 KOT m d.jpg.jpg 314 2018-03-28 15:47:50 2018-03-28 15:49:54 machine generated